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What is the difference between Pure Perfume, Eau de Parfum, Eau de Toilette, and Eau de Cologne?

The differences are simply a matter of the amount or concentration of oils in the fragrance. The highest concentration is in pure perfume (or parfum). Next would be Eau de Parfum, then Eau de Toilette, and finally Eau de Cologne. Some manufacturers make a solid perfume, solid perfume is as strong as a pure perfume however it is in a gel-like consistency.

Eau De Toilette and Eau De Cologne are generally interchangeable, especially in Men's fragrances. After Shave has the least amount of oils. The higher the concentration the longer your fragrance will last, and the less you need to apply.

What is the difference between a splash and a spray?

There is absolutely no difference in the fragrance. The difference is in the method of application only. However, a spray bottle, being sealed all the time, may actually have a longer shelf life. Making the decision between spray and splash is entirely a matter of personal preference.

Why do some men wear Cologne, and others prefer to wear After Shave?

After Shave Lotion will usually sting as well as help close the pores after shaving. After Shave Balm is actually soothing to the skin. After Shave Gel also soothes the skin, but cools the skin as well and relieves razor burn.

What is a tester?

Testers are even more discounted than the fancy boxed versions and are great if you don't have a need for the fancy box. Testers are 100% authentic, fresh and completely full just like the original fragrance, however they are meant for the counter in a department store. Testers often come in a plain white box but sometimes they do not have a cap or a box.
Demonstration/Tester/Not For Resale May be visible on the box/bottle.
The savings on the packaging means you save even more!

Purchasing a 'Tester' helps you decide which retail boxed fragrance to purchase next.